La Dama was first established in 2011 by former makeup artist and licensed Esthetician, Iliana. At an early age, makeup artistry sparked Iliana's passion and revelations of beauty, leading her to pursue a career in esthetics.
Today, Iliana is an established Lash Artist and Esthetician. She recognizes that young girls and women need more than makeup to cover up, and so pours her energy into discovering methods that uncover one's true radiance through skincare and simple beauty routines. Iliana's greatest joy is satisfying her clients with professional polishing skills so that everyone woman could feel confident and beautiful in her own skin.